Thursday, October 2, 2008

A Hot PR Firm


Looking for a PR firm that gets it? A firm that understands social media and networking and knows how to leverage it to market your brand? I've found one. It's Red Shoes PR.

Lisa Cruz and Jessica Dennis are the founders. Both have a wealth of experience in traditional and social media PR. Shortly following Hubspot's webcast of "PR in a Social Media World," the ladies at Red Shoes kicked up their social media offering and the results have been incredible.

The primary challenge facing marketers in social media is creating and publishing content. Most marketers lack the staff and expertise to generate the volume of content required to really drive success. That's where Red Shoes PR comes in. They understand how to develop an effective content strategy, create fresh content, publish it and promote you via social networking.

85% of Americans believe a company should not only be present in social media, but also interact with its customers via social media.* Red Shoes PR can help.

One of the most enjoyable aspects of my job is discovering innovative, forward-thinking companies and the people who run them. Red Shoes PR is one.

*Cone LLC Study, September 25, 2008

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