Letters to the C-Suite

One of the top challenges for the C-suite in 2009 is finding a way to use social media to help their companies. One of the biggest barriers is understanding how to use it. Not only is it a different language but a different culture. Without a guide in this new world it is easy to make what appears to be a logical move and end up offending your social media contacts.

So I was excited when I found this FREE white paper by ExactTarget.

ExactTarget is a provider of on-demand email and one-to-one marketing solutions. They recently released this white paper Letters to the C-Suite: Sage Advice For Uncertain Times, a free reference guide featuring thirteen marketing experts offering advice on how to emerge successful in 2009. The letters are designed to assist executives and marketers in determining how they should market in an uncertain economy.

The letters are short, focused and very powerful. They're written by leading marketing authors, industry experts and well-known thought leaders.

Topics addressed include best practices in social media, tips for enhancing company websites, messaging advice and the importance of innovation and experimentation.

I'd recommend it for my C-suite friends.